My design philosophy revolves around the concept of "brick" workers and "mortar" workers. Brick workers are skilled in one particular vertical. They are good at their role and "stay in their lane." Mortar workers fit between bricks, binding them together, enhancing their strengths with a wider range of skills and experience, translating between departments and aiding communication across disciplines. I pride myself on being a mortar worker.
I have over fifteen years of experience as a designer-developer and have created dozens of style guides and frontend frameworks for various clients over the years. I'm able to take a design from sketch to mockup, to markup, to working website with an eye on accessibility, SEO, scalability and performance. I'm self-motivated, detail-oriented and infinitely curious while being comfortable working with devs, designers, sales teams and clients.
Moving on…
Allison Meredith
Eli Murray Weddings
Eat Fayetteville
Drink Fayetteville
Photog Meetup
Yearnly
Say La Vie
ScoreboardBuzz
Arkansas Crisis Response
Parsley Shopping App
Women Lead Arkansas
Fabric Live Video
Drawbridge
Housecall Telemed
Stable Equestrian
Golf Yardage
| Owner/Operator at Digital Memories Videography Shot wedding videos using HD video cameras and top-of-the-line audio recording equipment. Edited using Final Cut Pro. Designed website, marketing materials, and DVD covers for clients. | 2004 - 2006 |
| Marketing Assistant at Jason International Designed layout and oversaw production of yearly catalogs. Designed posters and ads. Wrote and designed technical documentation. | 2005 - 2007 |
| Owner/Sole Operator at Shift Creative Managed nearly 50 small business and non-profit clients. Built and maintained sites on various CMSs. Designed logos, branding, websites, and web applications. Project-managed each job while designing, writing HTML/CSS, Javascript, PHP, and MySQL. Successfully cooperated with and handled subcontractors from various states. Wrote, proofread, and SEO-optimized copy and blog posts for clients. | 2007 - 2018 |
| Design & Front-End Architect at Perks.com Rebranded company, redesigned main website, pushed the move to responsive, and worked with multiple C# developers in a .NET environment. Redesigned and built the Perks platform’s frontend. | 2011 - 2012 |
| Interactive Art Director at CJRW Designed and developed dozens of websites for various organizations including Arkansas Bar Association, WetNap, Stamp Out Smoking, Arkansas Department of Education, Oaklawn, Hot Springs, Hugg & Hall, Riceland, South on Main, Staley Electric, Oxford American, PPGMR, and many more. | 2012 - 2014 |
| Adjunct Professor at UA Little Rock Conceived new syllabus for UI design course in the Design Department at UA Little Rock. Taught two semesters using a completely bespoke grading system and three "tracks" (UX, Dev, Design) students could choose to focus on. Many former students now employed at agencies and firms around the state. | 2014 - 2015 |
| Design & Front-End Architect at Inuvo Took a small template-based publishing platform and upped the profit margin from 8% to 20% over three months by creating a fully-responsive design that increased page speeds over 300%. Built and maintained a living style guide and framework that allows Inuvo to spin up new sites in hours rather than weeks. | 2014 - 2016 |
| Director of Digital Strategy at Arkansas Times Designed, built and launched a ground-up site redesign (while managing the migration of 80,000+ articles in various taxonomies). Conceived and developed “Cultural Pass” concept that saw subscriptions go from 600 to 3700. Built and maintain various internal tools like a drag-and-drop email composer, a reporting dashboard, and a social media graphic generator. | 2016 - 2023 |
| Senior UI/UX Developer at BlueModus Juggled dozens of digital agency clients working within varying branding constraints, stacks, development patterns, CSS/JS libraries, and teams. Responsible for frontend design implementations and refactors for national and international brands such as UCSD.edu and Ball.com. Helped a small team of frontend developers build and maintain an internal library for quickly spinning up new projects. | 2023 - Current |
Confident in…
Comfortable working in…
I'm a go-getter.